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Advertising Information & Rates

New Mexico Magazine is the state's premier magazine and an invaluable resource for residents and tourists. Our readers are a prime market for your advertising, falling into the top income and interest groups. Older, affluent, educated and mobile, the New Mexico Magazine reader is an active consumer for everything from art sculptures to second homes. We capture attention with breathtaking photographs, touch hearts with our stories and let readers know where to shop to find their favorite items. Extend your reach to those who are truly interested in what New Mexico has to offer — incredible services and distinctive gifts.

—126,383 Net Press Run
—91,514 Paid Subscribers and 12,127 Bonus Distribution
—3,271 Issues Sold on Newsstands
—17,621 Issues Placed in Hotel Rooms Statewide
—1,850 Copies in Seatbacks on Mesa Airlines

Display Advertising Contact Information

Advertising Director: Wendy Ortega
(505) 827-7447, fax: (505) 827-6496
email: advertise@nmmagazine.com

Advertising Accounts Manager: Denise Lente
(505) 827-7447
email: billing@nmmagazine.com

Advertising Representatives

For a media kit and rate card, please contact the Advertising Representative for your region:

Albuquerque (east of I-25)/Ruidoso/Las Cruces/Carlsbad/Silver City/Southern Region:
Lori Barrett, (505) 385-8056, toll-free: 866 NEW MEX AD,
fax: (505) 247-1295, toll-free fax: 888-453-1540
email: lori@lakotanm.com

Taos/Raton/Tucumcari/Santa Rosa:
Dawn Redpath, (575) 737-0675
email: newmexicomag@TaosNet.com

Santa Fe/Albuquerque (west of I-25)/Abiquiu/Los Alamos/Las Vegas/Farmington/Gallup/Grants:
Kristen Warner, (505) 989-4448, fax: (505) 988-5201
email: adsnmm@aol.com

For questions concerning advertising billings, email: billing@nmmagazine.com

2008 Editorial Calendar

See the year in advance. [2008 Editorial Calendar.pdf]

New Mexico Magazine Advertising Rates

Because we have many different kinds of advertising available, please download the appropriate rate sheet that fits your needs.

General Rates

For display ads in the monthly magazine. [General Rates & Ad Specs.pdf]

Travel Guide Rates

The Travel Guide Section is solely devoted to hospitality and travel advertisers. The Guide appears four times annually -- March, June, September and December -- and our readers use information in this section to assist them with travel plans throughout the state. Travel Guide terms require a commitment to run a 1/4 or 1/2 page full-color ad and a choice of three times or four times in a year. As a bonus, your business name will appear on a Reader Response Card. People interested in your business or company will mail cards to us. We will keep track of reader response lead information and e-mail directly you
[Travel Guide Rates & Ad Specs.pdf]

Real Estate Rates

New Mexico Magazine offers ¼-, ½- and full-page real estate ads packaged together in a monthly section. All real estate ads qualify for the free Reader Response program that offers readers the opportunity to ask for information from specific advertisers. We send their names and addresses to you on mailing labels ready for your use. Ask your advertising rep about the qualifications then start receiving inquiries specific to your product or service.
[Real Estate Rates & Ad Specs.pdf]

Dining Out Rates

This is a great section of the magazine to showcase your restaurants. You can talk about your establishment and what makes it appealing and appetizing. You can also list special events, location and hours of operation. Travelers look to this section as a guide to find great places to eat. Each ad is either a 75-or a 50-word listing and includes restaurant logo on an eye-catching four-color background. Advertisers will be grouped alphabetically by city. Each month we will feature a chef with a photo and the chef's recommendation for a meal. Every month we select a different chef to profile; new advertisers automatically qualify for the featured chef.
[Dining Out Rates.pdf]

Art New Mexico Rates

Art New Mexico runs in the monthly issues of New Mexico Magazine, placed near the "Artscapes" column. Ad includes artist name, title, size and medium.

  • Affordable display ads are formatted on page
  • 1/4 page, 4-color
  • Formatted with free art production
  • Photo and up to 50 words of copy
  • These ads count toward frequency discounts in New Mexico Magazine
  • Ad dimensions: 3 1/2 by 4 5/16 (21 picas wide by 26 picas high)
[Art New Mexico Rates.pdf]
Mercado Rates Classified Advertising

Mercado classified ads run in consecutive months and copy must be the same for all months. There is a 10-word minimum for each classified ad and your ad rep will help you select the category that works best for your ad.

  • Area code and telephone number count as 1 word.
  • State abbreviations and towns having 2 or more words as their official names such as "Santa Fe" count as 1 word.
  • Ampersands (&) are counted as 1 word.
  • E-mail address will count as 2 words.
  • Website and number count as two words. However, a word or letters separated by a slash count as separate words.
Rates - Cost per word: $5.50
  3X 6X 9X 12X
Discount
5% 10% 15% 20%


[Mercado Rates.pdf]

Non-Profit Rates

New Mexico Magazine offers special discount pricing for all non-profits that are 501(c)3 and 501(c)6 entities. The discount increases as the frequency of ads increases.
[Non-Profit Rates.pdf]

Web Advertising Rates

New Mexico Magazine launched a new and improved website on March 1, 2008 with strong content, a modern look and fantastic results! The website is now a top resource for New Mexico and the
perfect complement to New Mexico Magazine providing current issue information/stories, archives, ideos, blogs/cyber cafe, photo tours, regional info and much more.
[ Web Advertising Rates.pdf]

 

Deadlines

ISSUE
DATE
SPACE
RESERVATION
CAMERA READY
(Complete Files)
June 2008 Mar 3, 2008 Mar 10, 2008
July 2008 Apr 1, 2008 Apr 10, 2008
Aug 2008 May 1, 2008 May 9, 2008
Sept 2008 June 2, 2008 June 10, 2008
Oct 2008 July 1, 2008 July 10, 2008
Nov 2008 Aug 1, 2008 Aug 11, 2008
Dec 2008 Sept 1, 2008 Sept 10, 2008
Jan 2009 Oct 1, 2008 Oct 10, 2008
Feb 2009 Nov 3, 2008 Nov 10, 2008
Mar 2009 Dec 1, 2008 Dec 10, 2008
Apr 2009 Jan 2, 2009 Jan 9, 2009
May 2009 Feb 2, 2009 Feb 10, 2009
June 2009 Mar 2, 2009 Mar 10, 2009
July 2009 Apr 1, 2009 Apr 10, 2009


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