New Mexico Magazine, spring in the state ofNew Mexico
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Advertising Information & Rates

New Mexico Magazine is the state's premier magazine and an invaluable resource for residents and tourists. Our readers are a prime market for your advertising, falling into the top income and interest groups. Older, affluent, educated and mobile, the New Mexico Magazine reader is an active consumer for everything from art sculptures to second homes. We capture attention with breathtaking photographs, touch hearts with our stories and let readers know where to shop to find their favorite items. Extend your reach to those who are truly interested in what New Mexico has to offer — incredible services and distinctive gifts.

—119,115 Net Press Run
—88,242 Paid Subscribers and 7,691 Bonus Distribution
—3,643 Issues Sold on Newsstands
—19,539 Issues Placed in Hotel Rooms Statewide

Display Advertising Contact Information

Advertising Director: Wendy Ortega
(505) 827-7447, fax: (505) 827-6496
email: advertise@nmmagazine.com

Advertising Accounts Manager: Pamela Rodriguez
(505) 827-7447
email: Pamela.Rodriguez@state.nm.us

Advertising Representatives

For a media kit and rate card, please contact the Advertising Representative for your region:

Albuquerque (east of I-25)/Carlsbad/Las Cruces/Raton/Ruidoso/Santa Rosa/Silver City/Southern Region/Taos/Tucumcari:
Lori Barrett, Office: (505) 899-2046, Cell: (505) 385-8056
Fax: (505) 213-0213, Skype: lakotanm
email: lori@lakotanm.com

Santa Fe/Albuquerque (west of I-25)/Abiquiu/Farmington/Gallup/Grants/Los Alamos/Las Vegas:
Kristen Warner, (505) 989-4448, Toll-free (866) 989-4448
Fax: (505) 982-0837
email: adsnmm@aol.com

For questions concerning advertising billings, email: Pamela.Rodriguez@state.nm.us

2010 Editorial Calendar

See the year in advance. [2010 Editorial Calendar.pdf]

Get in Touch with New Mexico Magazine's Advertisers

To learn more about our advertisers, buy a product, contact an advertiser or visit one of their websites. [Reader Response Card]

New Mexico Magazine Advertising Rates

Because we have many different kinds of advertising available, please download the appropriate rate sheet that fits your needs.

General Rates

For display ads in the monthly magazine. [General Rates & Ad Specs.pdf]

Travel Guide Rates

The Travel Guide Section is solely devoted to hospitality and travel advertisers. The Guide appears four times annually -- March, June, September and December -- and our readers use information in this section to assist them with travel plans throughout the state. Travel Guide terms require a commitment to run a 1/4 or 1/2 page full-color ad and a choice of three times or four times in a year. As a bonus, your business name will appear on a Reader Response Card. People interested in your business or company will mail cards to us. We will keep track of reader response lead information and e-mail directly you
[Travel Guide Rates & Ad Specs.pdf]

Real Estate Rates

New Mexico Magazine offers ¼-, ½- and full-page real estate ads packaged together in a monthly section. All real estate ads qualify for the free Reader Response program that offers readers the opportunity to ask for information from specific advertisers. We send their names and addresses to you on mailing labels ready for your use. Ask your advertising rep about the qualifications then start receiving inquiries specific to your product or service.
[Real Estate Rates & Ad Specs.pdf]

Dining Out Rates

This is a great section of the magazine to showcase your restaurants. You can talk about your establishment and what makes it appealing and appetizing. You can also list special events, location and hours of operation. Travelers look to this section as a guide to find great places to eat. Each ad is either a 75-or a 50-word listing and includes restaurant logo on an eye-catching four-color background. Advertisers will be grouped alphabetically by city. Each month we will feature a chef with a photo and the chef's recommendation for a meal. Every month we select a different chef to profile; new advertisers automatically qualify for the featured chef.
[Dining Out Rates.pdf]

Art New Mexico Rates

Art New Mexico runs in the monthly issues of New Mexico Magazine, placed near the "Artscapes" column. Ad includes artist name, title, size and medium.

  • Affordable display ads are formatted on page
  • 1/4 page, 4-color
  • Formatted with free art production
  • Photo and up to 50 words of copy
  • These ads count toward frequency discounts in New Mexico Magazine
  • Ad dimensions: 3 1/2 by 4 5/16 (21 picas wide by 26 picas high)
[Art New Mexico Rates.pdf]
Mercado Rates Classified Advertising

Mercado classified ads run in consecutive months and copy must be the same for all months. There is a 10-word minimum for each classified ad and your ad rep will help you select the category that works best for your ad.

  • Area code and telephone number count as 1 word.
  • State abbreviations and towns having 2 or more words as their official names such as "Santa Fe" count as 1 word.
  • Ampersands (&) are counted as 1 word.
  • E-mail address will count as 2 words.
  • Website and number count as two words. However, a word or letters separated by a slash count as separate words.
Rates - Cost per word: $6.00
  3X 6X 9X 12X
Discount
5% 10% 15% 20%


[Mercado Rates.pdf]

Non-Profit Rates

New Mexico Magazine offers special discount pricing for all non-profits that are 501(c)3 and 501(c)6 entities. The discount increases as the frequency of ads increases.
[Non-Profit Rates.pdf]

Web Advertising Rates

New Mexico Magazine launched a new and improved website on March 1, 2008 with strong content, a modern look and fantastic results! The website is now a top resource for New Mexico and the perfect complement to New Mexico Magazine providing current issue information/stories, archives, ideas, blogs/cyber cafe, photo tours, regional info and much more.
[ Web Advertising Rates.pdf]

 

Deadlines

ISSUE
DATE
SPACE
RESERVATION
CAMERA READY
(Complete Files)
Jan 2011 Oct 1, 2010 Oct 11, 2010
Feb 2011 Nov 1, 2010 Nov 10, 2010
Mar 2011 Dec 1, 2010 Dec 10, 2010
Apr 2011 Dec 31, 2010 Jan 10, 2011
May 2011 Feb 1, 2011 Feb 10, 2011
June 2011 Mar 1, 2011 Mar 10, 2011
Jul 2011 Apr 1, 2011 Apr 11, 2011
Aug 2011 May 2, 2011 May 10, 2011
Sept 2011 June 1, 2011 June 10, 2011
Oct 2011 July 1, 2011 July 11, 2011
Nov 2011 Aug 1, 2011 Aug 10, 2011
Dec 2011 Sept 1, 2011 Sept 9, 2011
Jan 2012 Sept 30, 2011 Oct 10, 2011
Feb 2012 Nov 1, 2011 Nov 10, 2011


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